I am Felicia Dietrich, the Lead Stylist, and Set Designer here at Chance 436 Design Studios! As I member of the 436 Creatives Team, I come with over 30 years of experience in the fashion industry. Needless to say, I have a passion for anything and everything fashion! Whether it’s a styled outfit or a set design, I love to create spaces with a unique flair and pieces that effectively communicate our client’s brand. So, today I want to talk to you a little bit about Intentional vs. Unintentional Content from a Set Designers perspective. Let’s get into it!
Intentional interior, set, or stage designing is with of course purposeful intent. This means you have a vision and a plan in mind for how to implement that vision. Nothing about this is happenstance, thrown together randomly. For both examples of intentional and unintentional content, we’re going to stick with the topic of minimalism. If you have ever worked with our creative team before or even visited our website, then it is already evident to you that we are a minimalistic company and brand. We believe that there is power in the simple and clean!
In the presence of COVID and quarantine, a lot of influencers and content creators have kept their sets to their homes. This is the most inexpensive and easiest way to create your intentional content! Now in your home, it’s not uncommon that rooms have more than one purpose such as a home office in the living room or bedroom. Keeping a space simple is usually the best way forward but you can keep a space as sleek and minimalistic as you want. Take the time to be intentional about your room, set, or stage design.
Now, of course, unintentional interior, set or stage designing occurs without purposeful intent. Let me give you examples. A few stacks of books and other decor elements can look great. But it depends on the room’s style, the rest of the room’s decor, and how it’s all arranged. Having something even a little off can make the room feel off. What you can do is move your stacks, leaning elements, and other piles out of the room and step back to see if eliminating those arrangements enhanced your vision for the space. If you’ve got too many objects casually arranged at different angles, different heights, and of different shapes and sizes it’ll feel like you’ve forgotten to pick up but sometimes it’s a great look especially if you are creating on the spot content for social media.
Creativity is a lifestyle. When thinking about decorating your living space, think of what you would want it to look like on camera. Be intentional about every room and even think about what content you can create in each one, it will be much easier to design with that in mind! Before we go, I want to leave you with some tips for how you can make your living space an effective intentional set design that communicates your brand, with one glance!
Here are some tips to make your living space camera ready: 1. Every room should look like a set! 2. Make sure your brand colors are represented. 3. Your colors should complement each other, not overpower you or look distracting. 4. Be simple in your design approach, you don’t want your space to look cluttered. 5. No need to rush, just focus on one room at a time! Depending upon your budget, you can always decorate in stages.